The M.S. in Integrated Marketing will prepare you to lead, design and implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line.
You will develop an understanding of the fundamentals of marketing and learn how that role is coordinated across organizational functions. In addition to being introduced to the essential components of research, brand creation, analytics, and finance, you will learn how new technologies both aid and challenge today’s marketing professional.
The 33-credit program can be completed in two years.