Four business leaders shared advice on how to survive and thrive during COVID-19 during a Palisades Institute Forum via Zoom on November 10, 2020.
Although businesses are dealing with health concerns and financial hardships, Walter Goldman of Goldkap Consulting Group in Suffern, NY, said there is a silver lining. “From a business perspective, these are very exciting times,” he said. “And I know when I say that, people are surprised by it, but the reality is that business entrepreneurs and business executives kind of thrive on disruption. They thrive on disruption. They thrive on a changing marketing environment, which obviously there is.”
Goldman’s advice was to adapt to the new environment, innovate with bold initiatives and new services, and look for efficiencies. The others business leaders who took part in the discussion, “Defining the Future: The Shifting Business Landscape of the Lower Hudson Valley Region due to COVID-19” included Howard Hellman of All Bright Electric in West Nyack, NY; Rob Mayer of Autopro in Spring Valley, NY; and Hal Roth of All Recycling, in Newburgh, NY.