Marketing is at the core of any business endeavor.
Through marketing, a company conveys the value of its product or service offerings to customers/clients.
Graduates from our marketing program will emerge from the program with valuable skills, including
- Business analysis and problem solving
- Written and verbal communications
- Advanced uses of modern technology for reporting and operations
- Global business acumen
- Leadership and management of diverse team members
Some of the marketing courses offered include Digital Media, Social Media Marketing, Global Marketing, Sales, Sports Media and Promotion, Innovation and Product Development, and The Fashion Business. Three Hospitality courses also focus on restaurants, resorts and hotels, and spas and fitness centers.
Industries are looking for qualified, experienced, and educated professionals to generate interest in products and services. The Bureau of Labor Statistics reports a strong job market for managerial-level professionals in sales, advertising, and marketing. All marketing majors must complete an internship in a marketing related field before graduation – giving them important experience to help find a successful career after graduation.
“Doing Marketing Right”
Dominican College’s Bachelor of Science in Marketing promotes our motto of ‘Doing Business Right’ – by which we mean that at Dominican College business students are taught how to be successful while also making the world a better place.
When it comes to marketing, we believe an ethical approach is especially critical today when modern technologies collect so much personal data on consumers. Avoiding unethical practices, however, is just the start. Effective marketing can also be a powerful tool to promote causes ranging from sustainability to justice. We teach our students to be creative and to use marketing as a positive force in business and in our society. This is what we consider “Doing Marketing Right.”
The Division of Business Administration at Dominican College of Blauvelt has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11374 Strang Line Road in Lenexa, Kansas, USA.