College President Sr. Mary Eileen O’Brien, O.P., Ph.D, unveiled a new Dominican College logo at the College-Wide Conference in Granito Center on August 26, 2015. The new logo combines the name of the school with an icon that includes stylized versions of the Dominican shield and the Dominican cross.
The logo is designed to be eye-catching, timeless and distinctive, and captures the heritage of the College as well as the promise of the future. “The Dominican Shield, reflecting the College’s 800-year tradition of pursuing and conveying truth is an important part of the logo,” said Sr. Mary Eileen, addressing administrators, faculty and staff at the conference. “We trust that you will grow to appreciate it and take pride in this new symbol of our identity.”
The logo was custom-designed by Paskill, Stapleton & Lord, based in Philadelphia, as part of a comprehensive branding initiative undertaken by the College. Among the many project components, was the development of a brand rationale and brand platform that speaks to the many positive attributes associated with the College. “They focus on rich heritage, challenging classes and exceptional faculty, proximity to New York City and all it offers, career preparation, the critical role of liberal arts, formation of an accountable and responsible student body, and convenient graduate programs for working adults,” said Sr. Mary Eileen.
The new logo will appear on Dominican College merchandise, campus signs, business cards and publications.