Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK 323 Consumer Behavior (3)
MK 323 Consumer Behavior (3)
The study of how and why people buy from the perspective of the social and behavioral sciences. Examines psychological, cultural, and socioeconomic factors affecting consumer choice. Looks at how learning theory, social class, and upbringing shape purchase decision-making. Shows practical marketing applications of behavior patterns. Prerequisites: MK 114.
