Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Management Courses>>MG 343 Sales Management (3)
MG 343 Sales Management (3)
Emphasizes the formulation, implementation and management of sales strategies. Stress is placed on analyzing marketing opportunities, organizing a sales force, and controlling the marketing effort. Recruitment, retention, sales training development, motivation, sales planning, and analysis are reviewed. Cases drawn from actual business experiences are presented and discussed. Prerequisites: MK 114 and MG 211.
