Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK/MG 324 Retailing (3)
MK/MG 324 Retailing (3)
Explores the delivery of products and services to consumers, including traditional methods and new, "virtual" retailing. Planning and control of retail activity through site selection, store design, inventory management, pricing, and customer service are considered. Prerequisite: MK 114.
