Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK 441 Market Research (3)
MK 441 Market Research (3)
Methods for gathering marketing intelligence. Shows how to use surveys, focus groups, home-use tests and market tests to predict the success or failure of new products and services. Sampling techniques, preparation of questionnaires, and tabulation methods are studied. Prerequisites: MK 114 and MA 225.
