Academics>>Dominican College Catalog 2012-2013>>Undergraduate Course Offerings>>Marketing Courses>>MK 326 Global Marketing (3)
MK 326 Global Marketing (3)
An introduction to global markets: pricing, channel, promotion, and product decisions in relation to issues of culture, economic environment, and governmental regulations; import-export processes; mergers and other global partnerships. Case studies are utilized. Prerequisite: MK 114.
