Academics>>Dominican College Catalog 2012-2013>>Graduate Programs>>Masters in Business Administration>>MBA Course Descriptions>>MBA Basic Core Course Descriptions>>MB 505 Marketing Management (3)
MB 505 Marketing Management (3)
In this course, individuals will examine the marketing mix from the perspective of management, with particular attention to how decisions concerning target markets, marketing research, planning, and strategy are accomplished. Attention is given to product development, pricing, promotion, distribution, and the ethical dimensions that are involved in the management of these areas.
